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• The Drawing Gymnasium
• Core drawing skills for engineers
• Colour & perception
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• Life drawing for architects & engineers
• 20 Fresh Perceptions
• Weekend courses

An idea generation and development tool kit. Fresh ways of visualising the commonplace to reveal new value.

COURSE CONTENT

This seminar and workshop treats our perceptions as a tool kit to explore fresh ways of processing the commonplace to reveal new value.

The day comprises 4 sections

• 20 Fresh Perceptions; examining products and concepts from architecture, design, advertising and business. What makes them innovative? What underlying patterns exist that we can learn from?
• Using absurdity and lateral thinking to invent new uses for common place things.
• Using transformational processes, diagramming and 3D play-models to provoke the visual, tactile, spatial and associational imagination.
• Introducing techniques to help you generate and visualize ideas from existing materials to produce new value.

Workshop leaders
Tony Franco is founder of Franco & Co. marketing consultancy www.francoandco.co.uk
Trevor Flynn is director of Drawing At Work

• 0794 1227 489